Climate advocates are vital in garnering support for climate action, yet certain groups in Australia, like political conservatives and some businesses, remain resistant. Unconventional advocates, such as Farmers for Climate Action and Doctors for the Environment Australia, play a key role in expanding the climate movement's reach without aligning with mainstream groups.
There are two types of climate advocacy:
- Role-based advocates broaden awareness from non-traditional groups.
- Bridge-builders connect historically tense groups to the wider climate movement.
These unconventional advocates resonate more with local communities, avoiding the "greenie" label associated with traditional environmental groups. They often receive favourable media coverage, enabling them to sway public opinion and support for climate action among reluctant groups.